Getting under the Hood of a B2C pitch. 

As someone that cares that founders always put their best foot forward

This is some ideas for the micro detail I would want to see a pitch highlight for me: 

1. GTM / Sales Strategy & Plan
2. Actual Organic Customer Acquisition Numbers and Sources
3. Customer Retention / Churn Numbers (Organic vs Paid)
4. B2B2C Partnerships (and references)
5. B2C Advertising Strategy and Plan
6. Actual Paid Customer Acquisition Numbers and Sources

CLTV (Customer Lifetime Value) modeled against different credible scenarios (e.g., worst and best-case models using COVID data).