There are so many moving parts but when you pull it all together it just works. 

Finding an engineer to design and build the engine is only one part. 

The other less glamorous but equally important part is the sales ‘mechanic’. 

It takes a professional with experience to observe, experiment and instinctively ‘tune’ the engine so it continues to run but also improves over time.

Looking ‘under the bonnet’ of your own company, some key areas to consider:

1. Recurring Revenues 

2. Life Time Value (LTV) of Customers & Customer Retention

3. Industry and Market Customer acquisition trends

4. Optimal Sales Strategy, Resources, Org, Incentives & Culture 

5. Automating Sales processes for Scaling

6. Product Road Maps & Pricing Optimisation

7. Average Customer Value Trend

8. Average Number of Customer Trend