Want to generate footfall or demand? Sometimes all it could take is a board saying “Access Restricted”.

via Access Restricted — Ideas, Riffs And (Some) Noise On All Things Marketing. Branded

Avoiding a problem with foresight and good design is a cheap, highly leveraged way to do your work. Extinguishing a problem before it gets expensive and difficult is almost as good, and far better than paying a premium when there’s an emergency. Fretting about an impending problem, worrying about it, imagining the implications of it……

via Problems — Seth Godin’s Blog on marketing, tribes and respect

Leaders need wisdom to know what to do and courage to do it. Insight without courage ends in decay. Courage without insight ends in catastrophe. The third competence: Insight and courage require competence to be useful. You may have insight and courage to face lions, but if you lack competence, the result is tragic. Application: […]

via The Three Competencies of Effective Leaders — Leadership Freak

There are a billion people trying to do something important for the first time. These people are connected by the net, posting, creating, daring to leap first. It’s hard, because the number of people racing with you to be original is huge. The numbers are so daunting that the chances that you will create something that…

via The originality paradox — Seth Godin’s Blog on marketing, tribes and respect

Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you’re not sabotaging customer experience. Read the full article at MarketingProfs

via Why Bad Customer Service Is Burning Your Bottom Line [Infographic] — MarketingProfs Daily

Monetization isn’t just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here’s a look at those channels, the challenges of monetization, and its possible future. Read the full article at MarketingProfs

via Monetization Options That Digital Marketers Need to Know About — MarketingProfs Daily

When someone first visits your website, it’s unlikely she’s going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility? Read the full article at MarketingProfs

via How a Simple Story Can Help You Win Your Prospect’s Trust — MarketingProfs Daily

Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare’s unchatty chatbot, and social media growth worldwide. Read the full article at MarketingProfs

via #SocialSkim: Twitter’s 140+ Character Limit (Finally!), Plus 11 More Stories in This Week’s Roundup — MarketingProfs Daily

Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% in 2020, before tripling in 2025 to 18%. It’s easy to see that the world…

via Luxury Brand Products: The influence of Digital on the decision journey [#ChartoftheDay] — Smart Insights

Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms a lot of marketers in theory, and they resist adopting this type…

via A Marketer’s Guide to Building a Network of Influencers — Convince and Convert: Social Media Consulting and Content Marketing Consulting