Optimizing Your Business Engine for Success

February 17, 2025February 5, 2025

There are so many moving parts but when you pull it all together it just works.

Finding an engineer to design and build the engine is only one part.

The other less glamorous but equally important part is the sales ‘mechanic’.

It takes a professional with experience to observe, experiment and instinctively ‘tune’ the engine so it continues to run but also improves over time.

Looking ‘under the bonnet’ of your own company, some key areas to consider:

1. Recurring Revenues

2. Life Time Value (LTV) of Customers & Customer Retention

3. Industry and Market Customer acquisition trends

4. Optimal Sales Strategy, Resources, Org, Incentives & Culture

5. Automating Sales processes for Scaling

6. Product Road Maps & Pricing Optimisation

7. Average Customer Value Trend

8. Average Number of Customer Trend

Essential Components of a Winning B2C Pitch

February 14, 2025February 5, 2025

Getting under the Hood of a B2C pitch.

As someone that cares that founders always put their best foot forward

This is some ideas for the micro detail I would want to see a pitch highlight for me:

GTM / Sales Strategy & Plan
Actual Organic Customer Acquisition Numbers and Sources
Customer Retention / Churn Numbers (Organic vs Paid)
B2B2C Partnerships (and references)
B2C Advertising Strategy and Plan
Actual Paid Customer Acquisition Numbers and Sources

CLTV (Customer Lifetime Value) modeled against different credible scenarios (e.g., worst and best-case models using COVID data).

How B2B Tech Founders Can Secure Corporate Partnerships

February 13, 2025February 5, 2025

Any corporate buyers want to add to this for the benefit of B2B tech founders?

1. Mandate & Sponsor: Your corporate contact has the mandate within the organisation to engage with you (An internal sponsor/reference/referral is key).

2. Business Case: An approved business case to commercially engage with a high confidence in the project delivery.

A no or very low risk of internal reputation and P&L damage to sponsors.

3. Accessibility: Founders to be hands-on and to lead and drive the project forward. Don’t handover to a junior ‘implementation team’.

4. Legal: All legal & compliance approvals.

5. Internal Stakeholders: All key stakeholders aligned, especially if you need to be integrated into the busy IT schedule. Send regular project communication and updates on project milestones successes.

6. Procurement: Being prepared beforehand for a parallel procurement and supplier application process.

7. Brand & PR: Is the solution going to be ‘white-labelled’ with the corporate brand? Deliver ‘internal’ PR messaging that is aligned to corporate strategy and quarterly objectives.