The key takeaway, summarized in two words: “Intentional Intangibles.”

This is the value you intentionally create from your ‘intangible assets’ such as Company Culture. 

Much like the value of your Brand, Data or Customer Experience. 

When you intentionally and collectively think and create employee or customer value in your business outside of your expected products or services. 

You build an Intangible ‘Asset Registry’ that differentiates your company so you can attract the best talent and create more value.