The Power of a well designed Logo/Brand: 

My tween daughter bought an AC/DC T-shirt before knowing the band or music. 

Don’t worry fans, I made sure she had listened to and knew at least one song (Thunderstruck) before leaving the house this morning. 

A brand that can be desired for 43 years across 2 generations. There is value in that. 

Interestingly/Sadly: 

“25-year-old Gerard Huerta created the now-iconic design in April of 1977. He also designed the logo for the album High Voltage.

The record label paid Huerta for a one-time commission for the band’s logo, never indicating that it would be used on a permanent basis. 

Huerta has never received royalties for the logo despite it being one of the most recognizable in music, and never hired a lawyer or complained. The band or record label also never contacted him about it, either. 

The font design was inspired by the Gutenberg Bible, the first mass-produced movable metal type book in history.”