I had a call with an awesome EdTech founder last week and I was surprisingly flattered to hear that my ‘random ramblings’ I post here resonated with him.

He admitted that he was more of a LinkedIn reader or is it ‘stalker’ 😜

I was once one too. But… 

I encourage other ‘readers’ to become more ‘writers’ or contributors.

I have outlined a few practical steps below on how you can get more value out of this platform for your company and/or professional ‘brand’. 

1. Like: If you read a post that you liked and want to read more like it in the future. Like it (👍) or explore the other reactions i.e. Celebrate (👏), Love (❤️), Insightful (💡) or Curious (🤔). Hover over the 👍to see these. 

The LinkedIn algo will improve your feed with content that you engage with and value. 

2. Comment: If you read a post that you appreciated the value, comment on why it resonated with you or add your positive perspective to it. By doing so you will add diversity of thought and insight which naturally increases the value of the post. 

3. Connect with people that you regularly are liking or commenting on their posts. Add a short message why you like what they are posting and why you believe connecting will be of value. This will increase your network and diversity of opinions. 

4. Share: If you read a post that you believe your connections will like. 

Share it and add 1 line indicating why you liked their post. 

By doing the above you will gradually start to develop your unique ‘voice’ and perspective. This will build confidence to start posting your own content (more of that in another post).

P.S. The word ‘value’ was used 5 times in this post which is no coincidence. 

P.P.S You can start small today by just liking this post 👍😜