Understanding Monthly Active Users and Revenue Insights

🐦 Monthly Active Users (MAU): 450 million

🤖 Bots: 11% (independently verified)

😀 Humans: 400 million

🔵 Existing ‘Blue Tick’ Users: 400,000

💰 Ad Revenue (2022): $4.5 billion

Some ‘back of napkin calcs’…

Assuming a 5% conversion to New ‘Blue Tick’ Users:

20 million x $96 per year: $1.92 billion

💰💰 Ad & User Revenue (2023):

Approximately $3.4 billion (projected decline in ad revenue).

+27% Revenue Growth (diversified and annuity) excluding conversions and revenue from existing ‘Blue Tick’ users. 

Thoughts?