Mastering Your Business: IN vs ON Approach

What’s the difference between: 

‘Working IN your business’ vs. 

‘Working ON your business’?

IN

When: Daily. Usually during ‘office hours’ and week days

Who: With employees/customers/founder

Where: In your office, where you ‘usually’ work. 

ON

When: Rarely. Usually after ‘office hours’ and weekends or planned sessions at conferences, travelling or at a workshop. 

Who: With co-founders and other entrepreneurs. With industry experts who have a fresh and unique perspective. 

Where: Away from your desk, with your customers, at an innovation space. 

In your favourite coffee shop or alone in a quiet space or on a walk. 

A space to think, plan and do. 

IN, revolves around working in your business for the present.

ON, revolves around working on your business for the future.