Data as Personalization: How to Turn Kryptonite Into Treasure — Content Marketing Institute

Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more…

via Data as Personalization: How to Turn Kryptonite Into Treasure — Content Marketing Institute

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