Luxury Brand Products: The influence of Digital on the decision journey [#ChartoftheDay] — Smart Insights

Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% in 2020, before tripling in 2025 to 18%. It’s easy to see that the world…

via Luxury Brand Products: The influence of Digital on the decision journey [#ChartoftheDay] — Smart Insights

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