New study highlights the need for a omnichannel customer service strategy — Smart Insights

Customers want good customer service, and don’t like being passed between channels On average, customers interact with four different channels when seeking customer service related enquiries from a business. The types of channels they use or expect to be able to use when contacting a business is changing too. Any marketer worth their salt knows that…

via New study highlights the need for a omnichannel customer service strategy — Smart Insights

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