Problems — Seth Godin’s Blog on marketing, tribes and respect

Avoiding a problem with foresight and good design is a cheap, highly leveraged way to do your work. Extinguishing a problem before it gets expensive and difficult is almost as good, and far better than paying a premium when there’s an emergency. Fretting about an impending problem, worrying about it, imagining the implications of it……

via Problems — Seth Godin’s Blog on marketing, tribes and respect

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