Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms a lot of marketers in theory, and they resist adopting this type…
To meet the demands of today’s B2Bs, their suppliers should rethink their strategy and make sure it meets their customers’ current and future needs. Read the full article at MarketingProfs
via B2B Buyers Expect an Omnichannel Experience From B2B Suppliers — MarketingProfs Daily
You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story. Read the full article at MarketingProfs
via Three Types of Video That Marketers Need to Have on Their Company Website — MarketingProfs Daily
Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading…
via Understanding the role of organic vs paid social media — Smart Insights
Are you on the lookout for tools that can assist with your SEO strategy? Want to know what the experts use to get websites ranking higher on Google? Whether you want to analyse your website for errors and broken links, research and track keywords, or need help reaching out to other sites for links, there […]
via 10 Free SEO Tools That Can Help Your Website Rank Higher On Google — Red Website Design Blog
Are you on the lookout for tools that can assist with your SEO strategy? Want to know what the experts use to get websites ranking higher on Google? Whether you want to analyse your website for errors and broken links, research and track keywords, or need help reaching out to other sites for links, there […]
via 10 Free SEO Tools That Can Help Your Website Rank Higher On Google — Red Website Design Blog
Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and…
First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates? Designing the perfect email isn’t just about finding the right images and colors for the…
Techniques to improve your results from your LinkedIn Ads Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent of users The purpose behind LinkedIn is to provide…
via 3 common reasons why marketers often fail with LinkedIn Advertising — Smart Insights
Growth by Colab 