Monetization isn’t just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here’s a look at those channels, the challenges of monetization, and its possible future. Read the full article at MarketingProfs
via Monetization Options That Digital Marketers Need to Know About — MarketingProfs Daily
When someone first visits your website, it’s unlikely she’s going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility? Read the full article at MarketingProfs
via How a Simple Story Can Help You Win Your Prospect’s Trust — MarketingProfs Daily
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare’s unchatty chatbot, and social media growth worldwide. Read the full article at MarketingProfs
Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% in 2020, before tripling in 2025 to 18%. It’s easy to see that the world…
Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms a lot of marketers in theory, and they resist adopting this type…
To meet the demands of today’s B2Bs, their suppliers should rethink their strategy and make sure it meets their customers’ current and future needs. Read the full article at MarketingProfs
via B2B Buyers Expect an Omnichannel Experience From B2B Suppliers — MarketingProfs Daily
You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story. Read the full article at MarketingProfs
via Three Types of Video That Marketers Need to Have on Their Company Website — MarketingProfs Daily
Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading…
via Understanding the role of organic vs paid social media — Smart Insights
Are you on the lookout for tools that can assist with your SEO strategy? Want to know what the experts use to get websites ranking higher on Google? Whether you want to analyse your website for errors and broken links, research and track keywords, or need help reaching out to other sites for links, there […]
via 10 Free SEO Tools That Can Help Your Website Rank Higher On Google — Red Website Design Blog
Growth by Colab 